Bill Dueease is a business coach based in Fort Myers, Florida. He graduated from the University of Alabama in 1967 with a Bachelors of Science degree in Industrial Engineering. In 1968, he earned a Masters of Science degree in Industrial Engineering and Management from Oklahoma State University. Bill was honorably discharged after 2 years of active duty as a First Lieutenant in the US Army.

Over the past 21 years, Bill has started, developed and operated five successful businesses - Aspen Energy Inc. (Houston, TX); Alpine Holding Company (Houston, TX); Cardrona Ski Area (Cardrona, New Zealand); The Office Outfitters, and The Aspen Business Group (both in Fort Myers, FL), and unsuccessfully bought and operated another - Weaver's Office Supply (Fort Myers). These businesses involved nine different industries: petroleum, residential refurbishing, snow skiing, tourism, mail order, distribution, retail, business evaluation and brokerage, and coaching/mentoring. The Joy and Pain Bill felt by owning and operating these 6 businesses (especially Weaver's) provides the foundation for the Gain felt by his clients.

Bill earned the designation Certified Business Analyst from The Florida Small Business Development Center Network. He holds a Florida Real Estate Brokers License and Chester L. Karrass, author of several bestsellers on negotiating, personally trained Bill in the art of business negotiations.

Bill's unique coaching method increases an owner's ability to see and feel their awesome true potential, and generate their own personal and business objectives to match their potential. Owners learn the Skills and Methods to reach their new objectives, with much less effort and time than they thought possible.

Bill was featured in a 1988 film made for TV by PBS and the New Zealand Government. The film described how an American (Bill) organized a team of three New Zealanders and himself to develop the popular Cardrona Ski Area in New Zealand. The film was shown on US, New Zealand, and Australian TV. Bill was featured in a two-page article published on the front page of the Fort Myers News Press Business Section describing how business owners benefit from his coaching program. Bill was also recently invited to discuss "Coaching" at the Financial Planners Association Conference in Boston. Bill's self help articles for business owners have been published throughout the US and Canada, by over 32 Magazines and periodicals, including: Opportunity World, Emerging Markets, Dynamic Business, Business Profile, Buying Power, Wards Dealer Business, Atlantic Chamber Journal, Home Business Journal, Money and Profits, American Small Business Association (ASBA), Independent Computer Consultants Association (ICCA), Commerce and Industry, Newstrack-Executive Information Service, and Dallas Woman.

Bill is a past director of the American Heart Association of Fort Myers, Chapter Host and Chairman of the Membership Development Committee for the International Coaching Federation (ICF), and Past President of the Heritage Farms Property Association for 10 years. He enjoys tennis, skiing and SCUBA diving.

Bill coaches business owners in the United States and Canada. He and his wife (Chris) and two children (Will and Michele) live in Fort Myers, Florida, and his two daughters (Heather and Jane) live in Fort Worth, Texas and Washington D. C.